18
May

Your Santa Barbara Chiropractor Explains The Cause Of Spine Osteoarthritis

Santa Barbara Chiropractor

I’ve always loved the old saying, When you consider the alternative, getting old isn’t so bad.” But, if the aging process is creating pain in your body, you know that aging is no joke! As a Santa Barbara chiropractor, when it comes to musculoskeletal challenges, I see too many age-related breakdowns that likely wouldn’t have taken place if the primary cause had been addressed earlier. Poor posture, improper gait, and repetitive overuse often create needless stress in the back, neck, hip, knees, and even the feet that can result in painful challenges over time. But, as another saying goes, “Hindsight is 20-20.” If we only knew years ago how our aging body would feel today!

As you can see from the list areas of pain above, there are plenty of musculoskeletal conditions that can, and frequently do, take place as we get older, however painful back problems are one of the most prevalent. Back pain that is age-related is most commonly the result of a degenerative disorder known as Spondylosis (spine osteoarthritis).

Spinal osteoarthritis is caused by increased deterioration and weight-bearing pressure on the spine that eventually does harm to the discs, joints, and surrounding ligaments. The location and degree of the degenerative process of spondylosis varies from person to person. It is likely to affect the cervical (neck), thoracic (mid-back), or lumbar (low back) areas of the spine. Depending on the severity of degeneration, Spondylosis symptoms vary from person-to-person as well, and can range from minor pain and numbness to extreme sensory loss and muscular atrophy.

Repetitive stresses antagonistically affect the cartilage around the joints and can encourage calcium to deposit in the tissues around the vertebrae. These calcific deposits, known as bone spurs, can constrict adjacent nerves, blood vessels and soft tissue. This kind of compression is at the root of Spondylosis.

Regular chiropractic care and overall chiropractic management is beneficial in significantly slowing the aging process of the spine whether or not you are suffering from spondylosis. Even though “you can’t un-ring a bell” or “turn back the hands of time,” but it isn’t too late to give your spine the good treatment it deserves. Chiropractors are experts when it comes to treatment of the spine. See your Santa Barbara Chiropractor today, for the health of your spine.

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16
May

Chiropractic Internet Marketing Strategy: Do it Yourself or Outsource?

Here’s an interesting question for you to consider: Do you want to keep your chiropractic internet marketing in-house or do you want to hire a professional? There are pros and cons to both, and the answer lies in your particular situation. Let’s check out the advantages and  disadvantages of both.

Advantages of in-house chiropractic internet marketing

  1. There is a lower monthly cost involved in using someone already employed by you.
  2. The staff knows your practice intimately.  Your staff has a good understanding of your clinic’s particular services and, therefore, is able to describe your specialties easier than those who don’t know the specifics of your particular practice.
  3. You can communicate anytime. Being in-house it is easier to set up times to have meetings or just to chat about situations on the fly.

Disadvantages of in-house chiropractic website marketing

  1. The staff may not be fully aware of what SEO (search engine optimization) is, let alone how to accomplish it. In that case, a lot of education and training will be needed to make sure SEO gets done right.
  2. The staff may be overworked. Sometimes the time it takes to do SEO can be underestimated. It is an ongoing process that can actually be a full-time job.  If a marketing manager has been told to do SEO as well as his or her full time job, obviously that person will be overworked and feel overwhelmed.
  3. Attention needs to be paid to detail. This goes together with Point #2. If the staff is overworked, they have no time to check out search engine news and keep up-to-date on how the search engines have changed the game each week and what needs to be done to implement those changes to keep your clinic internet presence up in the rankings.

Advantages of using an outside professional

  1. Chiropractic marketing companies are specialists in the field.  They have experience in working on numerous clinics and their websites and optimizing them for SEO.  They know, first hand, what works effectively and what doesn’t.
  2. There is a dedicated team at the company who will be working on your site and can give it the attention it requires.
  3. The company has a specific plan and won’t be just jumping around, going from short term tactic to short term tactic with no organized strategy and no clear way to reach your desired goals. In other words, they have an “integrated” internet marketing strategy.

Disadvantages of a chiropractic internet marketing company

  1. Let’s face it, it can get expensive, but costs vary widely from company to company. Some companies out there are charging $600-$700 a month for their services. It is definitely worth your while to shop around and research before you buy.
  2. There is usually a commitment. Most chiropractic internet marketing companies will want you to sign up for at least six months to a year.
  3. Account management can be a problem. With high turnover rates at many companies, especially the big ones, there may be a chance that you’ll get handed from account manager to account manager just when you were building a relationship of trust. You may have to start over again, maybe even have to redesign and reiterate your strategy with the new manager.

Now that you’ve taken a moment to look at the pros and cons of both keeping your internet marketing in-house or hiring a professional, the solution to SEO and your internet marketing strategy will depend on the size of your practice, the time and staffing you can devote to it, and your overall long-term goals.

Now, of course, we are a chiropractic internet marketing company that specializes in helping chiropractors with their internet presence. So, I will admit that I am a bit biased on the side of your hiring an expert to do it right. If you are thinking of hiring a company to develop and implement your internet marketing strategy, it is tremendously important for you to hire one that specializes in chiropractic clinics. Why? Because we understand the chiropractic profession intimately. Therefore, in the long run it will save you both time and money not having to explain what chiropractic is about to some general SEO company. There are several of us out there.

If you are going to go with an outside company, be sure to read the fine print. Look at the bottom of their page for a disclaimer. If they have one, read about their “typical” results. You don’t want to be fooled by outrageous claims even though such hype can be enticing. Remember, your internet marketing strategy is just one stream of new patient leads. Even though chiropractic internet marketing is fast becoming a great source for new patient leads, and even though internet marketing gets more important with every passing day,  and even though it is a crucial area in which to generate new patient leads, it is still not the only source of marketing you will need to succeed in your practice.

Whether you choose to keep your internet marketing in-house or to hire a professional, you want to be sure that the time and money you spend on SEO gets you where you want to go. A member of your staff that does your internet marketing for “free,” while squeezing those efforts in-between other tasks, may “cost” you in the long run. A professional whose sole focus is internet marketing, won’t lose sight of your goals. Internet marketing is essential to your practice, so choose your chiropractic internet path wisely.

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12
May

More Evidence of the Efficacy of Chiropractic Treatment for Relieving Low Back Pain

Chiropractors everywhere will tell you the same thing: Conservative chiropractic treatment should always be considered prior to any back surgery. In fact, an entire chapter in a newly released textbook published by Springer Science+Business Media, Surgery For Low Back Pain, is dedicated to chiropractic treatment. The book was edited by a consummate group spine surgeons from Europe. The inclusion of chiropractic methods in clinical decision marks another example of the global growth and acceptance of healing benefits of chiropractic treatment.

Low back pain is one of the most prevalent conditions contended with in clinical practice, and the pathologies thought to be its cause are the main signals for spine surgery. But “true evidence” about indications actually remains elusive and, therefore, the very different techniques used need to be discussed and (re)evaluated.

Whether or not you are considering back surgery, for more on the chapter, “The place of chiropractic care in the treatment of low back pain,” written by Christopher J. Colloca, D.C., a Phoenix, Arizona based chiropractor with affiliations in the Department of Kinesiology at Arizona State University, log on to chiroeco.com

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05
May

A Pill Can’t Cure Obesity-Related Conditions

I was talking with a new patient of mine, a fifty-year-old woman who’d come to my chiropractic clinic for relief from hip pain, and as we were discussing her health history, she mentioned that she “used to have” high blood pressure, but now that she was on medication, it was “normal.” She said that she was very happy that she no longer needed to worry about her high blood pressure. She was surprised when I explained to her that her medication merely “regulated” her condition, but that it did not eliminate problem. As this woman was obese, I explained to her that her weight, in addition to causing her hip pain, was also the culprit that continued to cause the high blood pressure for which she needed the medication. I told her that as a chiropractor, I could temporarily relieve her hip pain with chiropractic treatment, but that it would likely come back again unless she lost some of the excess poundage she carried around each day.

Obesity is a serious condition that causes innumerable health problems such as heart disease, risk of stroke, Type 2 diabetes, and a plethora of musculoskeletal problems that, more often than not, lead to osteoarthritis. The only prevention is weight loss. The only “cure” is weight loss. The only hope for a healthy outcome is weight loss. Pharmaceuticals may regulate the symptoms of conditions caused by obesity, and chiropractors can help to temporarily relieve the pain, but there is not a traditional or alternative therapy that can rectify obesity.

There’s no getting around it, either. Losing weight is hard work and the more an individual needs to lose, the harder it can be. And, the indisputable fact is that no one can lose weight for you. But, the health “rewards” are worth it. Just ask anyone who’s lost a significant amount of weight. Health-wise, it’s a life-changer. And, studies have shown that many people with high blood pressure problems who lose their excess weight are often able get off their blood pressure medications altogether.

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